Comic & Posters

Comic & Posters

SA Poultry

The Eggs are Magic campaign was established by SA Poultry to inform the public of the nutritional benefits of eggs.
As part of the campaign, Strika was commissioned to develop a series of comics that could be used to serve this purpose.
The comics chronicled a character, Mpilo (The Eggs are Magic Superhero), and his quest to get kids excited about eggs, whilst educating them on the nutritional benefits of this food.
By taking readers on an adventure that included physical activities and intellectual challenges, Strika was able to ensure that kids gained an appreciation of the importance of including eggs in one’s diet. On top of this, the campaign also succeeded in attaching an additional level of "Cool" to the idea of eggs.