SABMiller (Cerveceria Nacional Panama)

Cerveceria Nacional was looking for a fun, dynamic and different approach to communicate their guidelines to the sales force in a way that would be memorable, engaging and impactful to retailers, while reminding them of the benefits and key areas of merchandising. Strika came to the rescue with a fun story that took readers through the entire process of applying the Cerveceria Nacional guidelines to a sales location and enjoying the resultant benefits of the program.

SABMiller Comic

SABMiller Comic